Brand & Visual Identity

Rustic Luxury

Creating/Defining Visual Identity of a brand, product is something that i have been doing over a decade now.

Among many of my projects i am listing STONEFLOWER here due to its significance in my life. The very essence of stoneflower's visual identity found its origin in the artist's deep connection to the raw materials. A handmade white paper that caught the attention during a handmade paper factory visit, earthy look of off white glaze. it was the black clay, miraculously transforming into a pristine white after the fiery embrace of the kiln.

The Signature piece of the brand, inspired by nature's delicate touch, found its roots in the graceful silhouette of a Poppy Pod, while Stoneflower occasionally ventured into vibrant hues, its core remained rooted in the soothing allure of monochromatic tones, adorned with touches of real gold glaze that shimmered like sunlight on still waters. The collection exudes a sense of rustic luxury, where simplicity & opulence dance in perfect harmony.